Wednesday, March 25, 2015

Entrepreneurship Day 1



Block Day March 25/26

Bellwork: If you could start your own business what would it be? 

Objectives
  • Identify and discuss the common characteristics of people who become entrepreneurs
  • Rate the importance of specific characteristics to the success of entrepreneurs
  • Compare their rating of specific characteristics with the rating of specific characteristics the rating given by entrepreneurs
  • Evaluate themselves in terms of the characteristics common to entrepreneurs
Activity: Watch movie on Wally Amos.

Homework: None.

Absent? Review the video above, and answer the questions below on a piece of paper. 
1.      Why did Wally Amos open a chocolate chip cookie store?
2.       Why did Wally decide to expand his business?
3.      What did they do to make Famous Amos cookies identifiable to customers?
4.      What did they pattern the promotion of the cookie after?
5.      What is “pull-through”?
6.      Why did the company struggle to grow?
7.       Does Famous Amos advertise? Why, Why not?
8.      Why does Wally feel secure in his ability to continue to be successful?
9.      What is the cardinal rule in retail?
10.  Why was the cookie popular overseas?
11.  Why did Wally sell the company?
12.  What risks did Wally take in founding his own company? 

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